The A-League And Making Its Mark

The A-League And Making Its Mark

Recent criticism of the A-League seems unwarranted. Not long ago I wrote an article on the NBL and how well it was doing at being an innovator. Is it because the NBL is an...

No Strangers To Innovation

No Strangers To Innovation

Since the National Basketball League (NBL) relaunched in 2015, it has grown enormously and is now a league that has established itself as an innovator not only in Australia but...

The Huge Value Of Volunteers

The Huge Value Of Volunteers

Volunteers make a huge contribution to sport worldwide. This labour of love goes unpaid, but as sport grows, the roles that are required to be fulfilled by volunteers have grown...

How Well Are You Using Data?

How Well Are You Using Data?

Many sports organisations have a database that contains customer information, but they don’t use this information to kick some winning goals. Even though there are privacy...

Government And Sport Do Mix!

Government And Sport Do Mix!

In a previous blog, I wrote about how sports organisations need to focus on alternative/new revenue streams for future sustainability.  Solid relationships with all levels of...

Alternative Revenue Streams

Alternative Revenue Streams

Many sports organisations are still relying on traditional revenue streams such as sponsorship, membership, gate takings, food and beverage, fundraisers, raffles and even...

The Critical Role That Members Play

The Critical Role That Members Play

Members are key stakeholders in sport organisations. The AFL clubs do this extremely well—some clubs such as Collingwood and Richmond have over 90,000 members! Now other sport...

An Unhealthy Trend

An Unhealthy Trend

A trend is occurring in sport organisations where executives and board members with no experience in sports administration are being appointed CEOs/GMs. On the other side of the...