How Well Are You Using Data?

How Well Are You Using Data?

Many sports organisations have a database that contains customer information, but they don’t use this information to kick some winning goals. Even though there are privacy implications regarding the sharing of people’s information, you can use some demographic data...
Government And Sport Do Mix!

Government And Sport Do Mix!

In a previous blog, I wrote about how sports organisations need to focus on alternative/new revenue streams for future sustainability.  Solid relationships with all levels of government are also important for future growth and sustainability of sports and sports...
Alternative Revenue Streams

Alternative Revenue Streams

Many sports organisations are still relying on traditional revenue streams such as sponsorship, membership, gate takings, food and beverage, fundraisers, raffles and even benevolence/donations to stay afloat. However, some of these streams have plateaued or are on the...
The Critical Role That Members Play

The Critical Role That Members Play

Members are key stakeholders in sport organisations. The AFL clubs do this extremely well—some clubs such as Collingwood and Richmond have over 90,000 members! Now other sport organisations from other codes are getting on board with implementing membership programs—in...
An Unhealthy Trend

An Unhealthy Trend

A trend is occurring in sport organisations where executives and board members with no experience in sports administration are being appointed CEOs/GMs. On the other side of the coin, sport administrator skills are not being considered complementary for other...
Sport And The Mass Entertainment Market

Sport And The Mass Entertainment Market

Sport is competing in the mass entertainment market. People have a greater number of choices when it comes to spending their recreational time and recreational dollar. Whether that’s going to the movies, watching a live game, being involved in competitive or social...