by Bill Kostandas | Oct 3, 2024 | Sports News
In very simple terms, this article is aiming to address one of the biggest issues that sports teams and organisations face in the modern era: competing for share of wallet. What I mean by that is that there are so many potential ways for people to spend their money...
by Bill Kostandas | Sep 12, 2024 | Sports News
In modern sports businesses, the need to diversify the product offering and maintain profitability can have seriously detrimental effects if there isn’t a concerted effort to ensure the core business is looked after. The core business of any sports team, organisation...
by Bill Kostandas | Feb 9, 2022 | Sports News
Fan engagement has always been important for Clubs/Teams (for simplicity we will refer to them as Teams) of all standings and grades. Whether it is a Team in the lower leagues, a Team playing in an elite league or an International Team competing in various world...
by Bill Kostandas | Jan 10, 2022 | Sports News
There are many articles written on how Professional Federations, Sporting Leagues and Clubs have managed through the difficult times including the COVID-19 pandemic and also what they need to do to get themselves ‘amongst it’ again. Terms such as fan engagement,...
by Bill Kostandas | Oct 15, 2021 | Sports News
Eighteen months ago, the COVID pandemic threw Australian sport into a tailspin as Australian society ground to a halt. Shops and offices closed. Sporting behaviours ingrained over decades disappeared overnight. But now, with vaccination targets on schedule for most...
